If you rewind life’s experiences you would note that most decisions are made at minimal time rather than planned and informed decision. While some attribute it to luck and some to experience Malcolm Gladwell attributes it to what he calls ‘Thin Slicing’: our ability to gauge what is really important from a very narrow period of experience. In other words, spontaneous decisions are often as good as—or even better than—carefully planned and considered ones.

Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor’s diagnosis. This is commonly called "Analysis paralysis." The challenge is to sift through and focus on only the most critical information to make a decision. The other information may be irrelevant and confusing to the decision maker. Collecting more and more information, in most cases, just reinforces our judgment but does not help to make it more accurate. The collection of information is commonly interpreted as confirming a person’s initial belief or bias. Gladwell explains that better judgments can be executed from simplicity and frugality of information, rather than the more common belief that greater information about a patient is proportional to an improved diagnosis. If the big picture is clear enough to decide, then decide from the big picture without using a magnifying glass.

Gladwell tells the story of a firefighter in Cleveland who answered a routine call with his men. It was in a kitchen in the back of a one-story house in a residential neighborhood. The firefighters broke down the door, laid down their hose, and began dousing the fire with water. It should have abated, but it did not. As the fire lieutenant recalls, he suddenly thought to himself, "There’s something wrong here," and he immediately ordered his men out. Moments after they fled, the floor they had been standing on collapsed. The fire had been in the basement, not the kitchen as it appeared. When asked how he knew to get out, the fireman thought it was ESP. What is interesting to Gladwell is that the fireman could not immediately explain how he knew to get out. From what Gladwell calls "the locked box" in our brains, our fireman just "blinked" and made the right decision. In fact, if the fireman had deliberated on the facts he was seeing, he would have likely lost his life and the lives of his men.

How many times in our life have we made judgments just in a matter of a sec. Unless they go wrong we never put our minds into what made us take the decision while we would have had no prior information on the subject of judgment. To say ‘blinking’ is as good or better, my life experience is too small. Have to wait.

References

http://en.wikipedia.org/wiki/Blink_(book)

http://www.gladwell.com/blink/index.html


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